Ann: Indago Makes Sales of Multi-Flow in Texas, page-9

"It's quite binary"
Binary means only two outcomes 1 or 0.
Already there is a lot of history with a 1.
Sold about $2m of product per year for about 5 years, via another oil servces company to Petronas. Started in a very mature field till field was effectively depleted and therefore contract discontinued. Plus a few sales in India which are pursued to re establish..
This happened during its history of non technical people, Disallowed sales types pursuing a very serious industrial product.
Currently there are too many trials by mature players who do not stop nibbling but trying more and more .
Too many options in the sales pipeline.
small , medium and some very large of the time that can make this company +100 times.
I think binary is not the description here.
The good thing for investors is that too many people (including current investors) think it is binary. When the myths are dispelled (as in case of fortescue in early days) a big re rating will occur.
I think we have the first chipping away at the wall of disbelief here and now.