Given according to the announcement it is now a pre launch the...

Given according to the announcement it is now a pre launch the results may be good but its hard to tell given zero context (how many ads / editorials have been reaching how much of the population?). The release from the 12/4 said the times had a reach of 550m. If this is the case then 20k isn't great IMO. In other news, the previous release didn't mention freemium or the the full roll out was scheduled for later in the year, so there's a lot of inconsistency here which makes me quite sceptical.
In my view the company needs to get on the front foot asap with some investor presentations that clearly outline the coys strategy and milestones, this announcement unfortunately reeks of someone reading HC and looking to appease some (rightfully) upset stakeholders. I hope my view is wrong, the strategy is sound and its just poorly written announcements. GLTAH & DYOR