I doubt the sell down was the wording, the negative observations...

I doubt the sell down was the wording, the negative observations or the PR. It perhaps was a combination of all but IMO, most of it was profit taking followed by panic selling and the triggering of stop losses.
Lots has been said about the rise in the SP in the previous months few months but not all people are here for the long term. Many smart traders know when to get out and bank a profit and move to the next opportunity. They really don't care about the product or it's future. They have a plan and they stick to it. No emotion and no concern of what they could have made. 'It's not personal Sonny, it's strictly business'