They gotta sell the sizzle.
Substance is great but the market responds to sizzle. Create both together and the stock should be a cracking success. The substance is there now. Maybe they need a buxom young lady to go around meeting all the brokers and pitching the stock. Something to get people excited, anyone else got any ideas?
Licensing revenue is different from shipping boxes. Licensing revenue is the sort of ultra-high margins that software companies get. This is really a major deal for Australia, I wish they could make some more noise about it but I guess given the sensitive nature of national defense in foreign markets it's not appropriate.
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