I am a fan of the new tone of voice that's being used in this announcement. It's very much positioning IAM as preeminent and leading, or at least more so than language previously used.
"As the creator & leader of the Australian Financial Planning cost reduction industry..."
"Only Intiger has successfully delivered what the market demands and as market leader"
Ann: Industry Expert Appointed as Global Head of Partnerships-IAM.AX, page-7
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