I think Richard Irving has no choice if he wants to break into...

I think Richard Irving has no choice if he wants to break into the US market. The USA market is an old boys network. He has to give these US industry veterens some skin in the game. Only the local boys can break in. Foreigners cannot.

What's more, breaking into the USA is like breaking into 51 different countries. There is no way of cookie cutting the approval process. What is approved in California may not be acceptable across the other States. They just cannot turn on a switch nationwie, unlike Singapore and Israel and the technology is approved.

At the plant level, not only FLC needs to get its tech validated by Black and Veatch and the data and science confirmed by Cordiga facility at Stanford Uni, https://www.sciencedirect.com/science/article/abs/pii/S0958211818300120, the equipment seller, in this case FLC, has to give assurances to the Consultant Engineers and hand-hold the design engineers to design around MABR. The marketing process is a very arduous process. It's made easier if the old school network is activated.