@dolphinwrestler ...Gave you a TU for at least discussing the stock, and I agree that prices can go anywhere without any relation to value.
I personally don't invest upon the 'bigger fool' theory, though I do take trades from now and then based on upward momentum alone. I watch these like a Hawk and get out quickly though.
I also don't think there is anything "sinister" about the neutralizer. It was just that it turned up out of the blue with just a name, (neutralizer), no description of any type, and has now disappeared from the latest presentation. We are back to "ozone" being the by-product, which possibly means the concept of a 'neutralizer' has been dropped.
Everything comes back to the simple fact the FRG unit is an ozone generator, of which there are many already on the market. The company tries to make out the FRG unit is special by this type of statement from pg 13 of the 17/3/21 announcement...
"
Utilizes ambient air does not need pure air".
Other ozone and hydroxyl generators I've seen for sale, and linked to previously are the same, using ambient air. There does not appear to be any special marketing advantage when it comes to sales for this, so why try and convince investors it is important?
Assuming the company does eventually get a product to market, the amount spent on marketing has to be large, as it will be competing against established companies already selling devices that produce ozone and kill bugs etc.
So where is there any market advantage?? As soon as anyone does some basic searching online, there are firstly existing units for sale, and secondly warnings against the use of ozone generators by various authorities, like EPA, health etc.
IMHO the searching for a market to sell the product into is one aspect that has prevented the company from producing a product for sale, year after year. They already realise it is going to be a hard sell into an already established, and limited market. IMHO the main reason for rejection from an OEM contract was about the ozone by-product, which the OEM knew would/could be used against them in marketing campaigns. Hence all the majors sell bland HEPA filters for air purification.
Lastly on the water purification use of the FRG, there is again limited marketing opportunities because ozone is already in wide use for this purpose. Again I point to the announcement of 17/3/21 where on pg 14 they acknowledge this ...."
Oxidation
technologies are a common water treatment application"
Again the company would be trying to break into a market that is already well established, so why should any water authority buy from a new unknown company instead of purchasing from known, established, existing companies with a track record?? Lots spent on marketing would have to happen to get established..
The company simply doesn't have the funds for a large marketing campaign that would be needed to become established and build a track record of performance.
Where does it leave investors? IMHO looking at lots of cap raises in the future to try and get the products established, or hoping for a SP increase via the bigger fool method of going with momentum when the SP is rising.
The 'bigger fool' method now has a significant barrier in how far the SP has fallen over the last 2 years. A quick look at any chart shows the SP declining with a couple of little rises here and there, not something breaking into higher ground based on excitement about 'new tech'.
This week's quarterly should be most interesting, especially the lack of cash situation and what they plan to do.
