priced in already i agree , but another point the IPO might have been overpriced to begin with, maybe should have been $ 0.50 cents a share instead of $0.80
the half breakdown reveals that the "downstream adder services" are not happening at all
11.2 millon pounds for the half, 8.3 mill for user revenue (0.9 mill subs fees , 2.0 mill other income )
8.3 mill divided by 179,900 consults = 46 pounds per consult ,
as per company prestantaion(below) on the 28/07 , they have downstream services of up to 200 pounds per consult
therefore , have to assume going forward it will only ever be 45pounds per consult , the doctors are obviously not using the platform for referrals,etc
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