XRO 0.55% $148.40 xero limited

Ann: Interim Report & Appendix 4D H1 FY22, page-15

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  1. 689 Posts.
    lightbulb Created with Sketch. 14
    This is a good comparison.

    Xero vs. QuickBooks Online: Which Is Best for Your Small Business? - NerdWallet

    Generally, it's a slight win for Intuit. But in some cases Xero is better suited.

    For whatever reason, Xero aren't aggressively going for the US market i.e. they don't have a killer advantage, and are weaker in some areas. A live telephone number - better customer service - would be one area they are behind and should and could fix, but haven't. i.e. when you're the weaker competitor, why make it harder for your customers to do business with you than number 1?
 
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