Ann: International Launch of SK-II Magnetic Booster, page-31

""OBJ has not been informed by P&G whether the Magnetic Booster will be taken up by other P&G brands or taken into the USA, Europe or other markets outside of Asia. "

Curious that OBJ should include this what-we-don't-know information in the announcement. They obviously asked and were told "can't tell you". Olay magnetic booster is inevitable."

In the wishful world of rampant conjecture, one could conjure up any lovely theory to predict an escalating SP. I.E> It isn't "obvious" at all.

In the REAL world Mr Market lives is in. It most likely means; P&G didn't inform them of plans for USA or Europe because they don't have plans for USA or Europe, and didn't inform them of other brands because they don't have plans for other brands (until and unless SKII demonstrates huge market acceptance for the MA, which it hasn't to date across 3 or 4 previous launches). Obvious, I think.