I’m well across the industry issues, owning and running a FP...

I’m well across the industry issues, owning and running a FP practice, and they are much wider than your vertical integration article. According to that logic, an Independent practice wouldn’t have compliance issues.

Those providers have been around a long time, and to be fair, do it quite poorly, and none would handle the whole process well.

So in your opinion, what would interest CBA about working with IAM - what do they have that the others don’t? Must be something compelling, or they wouldn’t bother.