Analysts traditionally ascribe higher multiples to old business...

Analysts traditionally ascribe higher multiples to old business ..and less to a new business..

what Analysts needs to understand is that here we have a great balance:

1. Old- Australian Content generation, news, shows, political overage, sport coverage ...stable and needed for Australia and Netflix and likes will not enter here..it provides solid revenue a d rock solid cost platform from whiis ch we stepped into NEW..

2. NEW - now approx 45% of company Ebita..is digital sourced...and growing as we own content and have a great library and essentially incure here very low cost ( due to leveraging OLD)

Market prices company 2x of Ebita...where 50%is digital and growing 35% yoy...