one of the key things to consider is that TNY has been following its road map systematically without any undue diversification so anyone can clearly and simply see their road map in action.
They provide a service.......... people see and like the service.... people are happy to use the service...... simple as that!
Advertising income comes in because advertisers too see a simple effective road map being followed. Many other "simple" business road maps in the past have been successful. A couple off hand are .. a certain internet search engine, a certain social media platform, a certain music provider platform...DYOR
Ann: Investor Presentation - Full Year FY19 Results, page-61
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