Ann: Investor Presentation & Strategy Update, page-7

White label production is often used for mass-produced generic products including electronics,^[4] consumer products,^[5] and software packages^[6] such as DVD players, televisions, and web applications. Some companies maintain a sub-brand for their goods, for example the same model of DVD player may be sold by Dixons as a Saisho and by Currys as a Matsui, which are brands exclusively used by those companies.^[7]
Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white-label companies^[8] and services to provide specialist services without having to invest in developing their own product.^[9]