White label production is often used for mass-produced generic products including electronics,[4] consumer products,[5] and software packages[6] such as DVD players, televisions, and web applications. Some companies maintain a sub-brand for their goods, for example the same model of DVD player may be sold by Dixons as a Saisho and by Currys as a Matsui, which are brands exclusively used by those companies.[7]
Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white-label companies[8] and services to provide specialist services without having to invest in developing their own product.[9]
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