Ann: Investor Presentation, page-40

True...... but P&G are the ones that make the market too by deciding what to give the consumer, and if it costs nothing to make the product and their current products are doing fine...... why not just store the new ones in your warehouse for a while..... the risk to P&G is a competitor can eat away at your market share while it sits there.... but the actually financial risk around the new product itself is minimal.

Overall I think the announcement is very positive as we have some decent new information that will help guide us with forecasts and make the board accountable.