l would've thought it was pretty obvious - the 5.6% market share doesn't mean A2M receives 5.6% of USD25billion in revenue. Blackeyed should be able to tell us where he got the USD25billion figure from. It ain't the value of the wholesale market that's for sure. Last year I actually asked Geoff Babidge directly whether the Kantar share they touted included English label sold into China as well as China label and he concluded it "probably" did - thought he would've known for sure.
l would've thought it was pretty obvious - the 5.6% market share...
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