Ann: Investor Presentation, page-19

So do I...in my opinion we have just moved out of the 'innovator' phase into the very 'early adopter' phase [in the very important telco market] with this product so we need to be a little patient and let the team build on the base that has finally, at long last, been established.

Within the rate of adoption, there is a point at which an innovation reaches critical mass.

The categories of adopters are innovators, early adopters, early majority, late majority, and laggards. Diffusion manifests itself in different ways and is highly subject to the type of adopters and innovation-decision process.

Diffusion of innovations - Wikipedia

https://en.wikipedia.org/wiki/Diffusion_of_innovations