Sure. Happy to share. We continue to be overwhelmed by demand in...

Sure. Happy to share. We continue to be overwhelmed by demand in our sunscreen product. Sales in the US have already significantly exceeded our plans and expectations - we are actually experimenting with raising prices to slow down sales as our remaining stock won’t get us through the summer at this pace - let alone as it continues to ramp up. We keep breaking our daily sales records. We can’t make it fast enough and have already been out of stock for a while. We’ve only been going since basically January this year as a start up brand (and that was mostly the tail end of Australian summer) and the volumes we are reordering are huge multiples of our first batches. Australia is still selling well too surpringly we haven’t seen as much of seasonality as we expected going into colder season.

We are noticing that the whole market demand is growing (particularly shoppers searching for reef safe and natural zinc products) as our competitors are also growing by the look of what we can see of their sales. It’s not that we’re taking significant market share off anyone - everyone (in zinc anyway) is growing.