When brands switch to Zinclear from competing zinc oxides for their existing product lines, this action alone grows the zinc oxide market size significantly. See the attached pictures... I picked up the bottle on the left in the US in August 2019, and the bottle on the right in Australia in October 2019. We are 99.9% sure the one on the right is Zinclear. The newer Australian product goes on way better and is more transparent. It uses about 4x the amount of zinc oxide as the older US formulation.
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