yeah that was my written question from earlier in the week
I was a bit shocked that they had not; if Aura IQ is as good as they claim it is, then why would they not pitch for it and indicate that they will work with BHP to build that functionality/enhancements into the product (even if they have to charge less in the short term).
Their approach seems to leave the field open to someone else (who is unlikely to have a product that meets all of BHPs needs) to take a pretty large contract and fund their development/enhancement while getting paid by a confirmed customer, and then be able to market that contract to the broader market....surely winning that contract would have been a huge PR win (even if you ignore the economics) and huge marketing tool
Having said all of that, 11-13m revenues with 20% EBITDA margin (in 2H22) is basically standing still but then you have the potential of Aura IQ (4Q22), and a Latham contract (1H23) and increase in maintenance contracts (recurring fees). It all comes down to whether you trust them to deliver on that potential incl the timelines......big question mark on that given the history
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yeah that was my written question from earlier in the weekI was...
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