RWC continues to prove it understands the ongoing business value...

RWC continues to prove it understands the ongoing business value of being the innovator. As a marketer with 40 years experience helping build challenger brands, I applaud RWC for continuing to be the disruptor in a traditionally slow moving trade category. The new product lines will deliver market share growth and a pricing premium over generic competitor products. As Hopeful9 points out, being able to choose which of our products are manufactured across our geographic spread of factories also gives us operational flexibility. I do fear though we will be gobbled up by a foreign giant, the average investor on the ASX has a track record of not investing in innovative manufacturers or innovators in IT, most Australians and Insto funds managers are willing to sell for a short term small premium instead of backing long term growth, (CSL is an exception).

I've been accumulating at these value prices now for 6 months.