For what its worth my view on this one is it is a glorified IT consulting business. A people heavy business that requires good utilisation rates to cover costs and make a margin, no different to IT&T or engineering.
The gaming element actually increases volatility, shortens the likely lifecycle of the product and increases the need to find the next 'big thing' that lasts 9-months! And on the work for hire side, you know who will get the better side of the deal.
I don't like the business model.
Ann: Investor Presentation, page-7
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