As I have said before, I have a friend who is very high up in a large multinational concrete additive business, who told me about 7 or so years ago that they have had products they developed which took 12 years to gain acceptance in the market.
He went to lengths to explain how slow it is to break into the concrete world, but he added he expected Edencrete to break in "if all they said it could do, was right" , which they have proven over and over.
I think the liars that are so persistant, know this as well.
Ann: Investor Presentation, page-14
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