Interesting strategy to make their own pillows.
The business landscape is littered with dead bodies of companies who moved downstream and tried to compete with their customers. If you are Serta, are you happy competing with Alexium pillows while buying Alexium materials?
Selling commodity raw materials to tiers is a very different skillset from selling finished goods to retail. They failed at the former and have no experience in the latter.
But, throwing a hail mary may be their only chance, they really have nothing to lose.
Interesting strategy to make their own pillows. The business...
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Mkt cap ! $9.518M | |||
| Open | High | Low | Value | Volume |
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