Ann: Investor Roadshow and Company Placement, page-11

What concerns me as a shareholder is the repeat pattern that keeps emerging.

It would seem that the writing was on the wall re the commercial viability of Family Insights and "they"needed to do something.

So they found this floundering operation in Frugl that could not raise capital and then did a share deal to get hold of the app.

Now Family Insights is in the same position Frugl was with a shortage of funds.

Sure Family Insights can pay the executive team for another 12 months maybe - but they have no funds to develop the app and are now going to the market place to raise capital

$1m is small fry when developing a company - that to me suggests it is survival money.

This situation of raising a million or similar happened with the Family Insights app and resulted in no commercial value for shareholders.

The whole perception of this organization for my money is built on dabbling in concepts with minimal market research, raising enough funds to keep the company operational and lacking any ability to link a product to a commercial outcome.

Not what I was led to believe with all their high powered announcements in the years gone by - the decision makers seem to have gone off the main road are on a bush track with the sand getting softer and the destination unknown