Hi C, the market potential they are talking about is the total market potential not Nuheara's target. There is no reference to what they think they will achieve, but even a 1% adoption rate would see the sp rise significantly. With market leading technology in certain categories this seems a very low Barr to clear. Defining the total potential addressable market size is fairly standard practice and I'm glad they included it so potential new investors can get a sense of the opportunity in front of us.
A great update imo
GLTA
NUH Price at posting:
8.1¢ Sentiment: Buy Disclosure: Held
(20min delay)