Vodafone rolling out their NBN plan, but hard to understand...

Vodafone rolling out their NBN plan, but hard to understand their reasoning, cheapest plan $10 higher than the $60 price point that is recognised as being significant, and only targeting a few places. Perhaps they want to start slow till they get things sorted out, in the long run they could be a competitor, but they wont be in the short term.

"Vodafone Hutchison Australia's long-awaited plunge into fixed-line internet services will begin this week across Sydney, Melbourne, Canberra, Newcastle and Geelong
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Vodafone will launch with plans starting at $70 per month and include modems with 4G mobile capability for up to 30 days, to allow for instant connections while NBN services are organised or lines repaired.
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Vodafone chief executive Inaki Berroeta has always maintained the telco isn't interested in a land grab and wants his company's offer to be different to the rest of the sector."
http://www.copyright link/business/...tralia-kicks-off-nbn-services-20171130-gzwh5t