RNT rent.com.au limited

Ann: Investor Update Presentation, page-5

  1. 110 Posts.
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    So now the question is how much cash will they raise. Back of envelop analysis says:

    - Cash burn to B/E ~ $1.2m (assuming 50% HoH improvement in EBITDA)
    - Inc Marketing Investment $1.0m - $2.0m - used in Big Bang Branding Campaign across multiple channels
    - Inc Software Investment $0.5m - $1.0m - App development
    Rounded $3.0m - $4.5m

    Issued 42.85m - 64.28m @ $0.07 share. Likely to be over subscribed with good support from current holders.

    I think they need to explain how they would achieve bigger ROIs on any incremental investment in Marketing. To date they have "invested" $5.4m in marketing and generated $4.1m in revenue. ROI 0.77x, which is just too low. Having said that since GB took over this has improved to 0.97x. We want that to keep tracking towards > 2x.
 
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