MXO is "old media" in my opinion. the idea that anyone is even watching these screens vs being on their devices, let alone being influenced by the ads in these is increasingly absurd. high capital costs, asset replacement costs and complete lack of reliable long term recurring SaaS revenue is why I don't like MXO model. add to this that it's mostly local businesses who are being smashed by changes to our economy and you start to see revenue is risky and probably high churn rates. if the market is so big then why are their revenues so tiny? I personally can't get excited by MXO. was a shareholder once.
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