If you read the book "Built to last" they quote a number of companies that have survived and a key characteristic is the constant reinventing. Often there are hard starts but the drive to "exist" outweighs the desire to quit.
I think we saw that with the move into PCMs and maybe even the survival through what has been nothing less than interesting. I'd also be happy to see development of other speciality chemical
Applications and the fire retardants will find their place in due course. Looking forward to seeing the story unfold.
P
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