Ann: Investor Webinar Presentation, page-51

During the recent Investor Webinar on Zoom, at the 33:22 mark, Matt refers a question to Howie concerning how he knows that insurers or payees will reimburse the product, and at what sort of price level. Howie responded advising that right now we know there are wholesale acquisition costs for products in this category at over $700/mnth and they're being reimbursed. Howie went on to say that they've discussed price points with the Top 10 payers - so they know what is being reimbursed and they know what the ceiling is that will be paid. He went on to say that BOT think a premium to what is already out there is warranted for SB, so now it's incumbent on BOT to determine what the optimal price is (read between $700/mnth and whatever the ceiling is).