Ann: Invictus Spuds Maiden Oil & Gas Well in Zimbabwe, page-123

Say hypothetically you (SM) were of the view that where the share price is at the end of drilling will be determined by the outcome of the drill and not share price movements in the interim, what would be the purpose of puff pieces now? From Scott and the company's perspective there are binary outcomes for both drills - success or failure. Both drills are funded. Why is it in the interests of the company to pump the share price in the interim? It's not the company's job to let those invested early try to free carry now - though we certainly could have if we sold at the right time.