IFL insignia financial ltd

2 - 3m sounds rather cheap for a rebrand. They prob spent more...

  1. 33 Posts.
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    2 - 3m sounds rather cheap for a rebrand. They prob spent more on consultants thinking up names that didn't require asx ticker change. Personally I liked IOOF as it was different. New one sounds bland or like every other finance co name. To me IOOF was a bit like KFC with them being known for the acronym rather than the original name which is for trivia buffs. Anyway if it makes people happy well and good. I'm more interested in seeing the transformation get the group firing on all cylinders after the investments made these last few years.
 
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