yeah no issues with funding just trying to gauge how much profit might be left after marketing. I'd guess you'd need about 100 posts by eg. 100 influencers @ $7,500 a post USD, so call it $10k per post x 100 = $1M aussie. then to have a stronger campaigne maybe 1,000 posts across a quarter.. = $10M. The post gets out to a lot of people but they flick past it in seconds, so it'd need to be repeated. 1,000 posts divided by 90 days in a quarter = 11 posts a day, or one post every second hour, for a couple of seconds when scrolling.
How would eg. $10M effect the profit? And what increase in sales from it. Therein lies the answer
Ann: IOU Provides Mid Quarter BNPL Offering & Operations Update, page-125
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