However, I think they would argue if challenged that it is in a different space to ddproperty. ddproperty is a classifieds (listing) site, whereas they refer to this as a "real estate portal." A subtle difference, but defensible - though of course somewhat misleading at best.
Incidentally, they're paying $8m for this purchase.
ddproperty is expected to ipo this year around $150m... Gives an idea of their different prospects.
IPP Price at posting:
$3.36 Sentiment: Sell Disclosure: Not Held
A personalised tool to help users track selected stocks. Delivering real-time notifications on price updates, announcements, and performance stats on each to help make informed investment decisions.
