Ann: IQbuds Continues Rapid Global Retail Expansion, page-76

Sold a pair to an iPhone owning work colleague today (he's 30, I'm 56) ...

"Mate, why haven''t you gone wireless yet? It's 2017"

"Because the Apple wireless earbuds look terrible"

"You should take a look at these ..."

(conversation, hands on look, discussion about features, price, being Aussie company and on the ASX etc)

"Wow, I'll buy a pair next pay, I need something to spend my money on"

He was most impressed by the ability to take phone calls while wearing them, and the tap touch controls - different people have different hot buttons.