This company is badly managed - that's the problem. They survive because their main business in Australia is a virtual monopoly, but management has no idea how to deal with real competition, thus any straying from the core business is a disaster. King Content is just the latest example of this. The key to the statement is the client retention piece - they treat their clients terribly, because of they can in the monopoly monitoring area, but in other areas where competition exists the client won't put up with it. I'd say the old KC clients left in droves because of the merger, and they haven't been replaced because Isentia is unable to adapt to a competitive environment. If the monopoly ends on monitoring (ie Google, as mentioned above) ISD will be worth 0.00 very quickly.
ISD Price at posting:
$2.38 Sentiment: Sell Disclosure: Not Held
