Ann: J.P. Morgan Corporate Investor Day Presentation, page-46

This ugly duckling might not be as big as the others, but the best company isn't always the best investment.

Significant offtake partners: Ticked
Solid fundamentals: Ticked
Significant upside: Ticked (Might be the catalyst that buys you your first electric car)
Value: Ticked! (Already a producer with an impending resource upgrade?! Under $250m market cap?!)

When the sky is raining gold, go out with buckets, not cups!

Don't take my word for it, consider advice from other investors/experts/analysts then make your own decision.