Clearly they have a vision of vertical integration. If people want to scratch their own back to make money as part of this sort of VI and I'm allowed to be a passive investor, I'll take it. Is this how massive Asian companies start out? 1 store and a when it's up and running and profitable, exponential more stores in addition to a larger online prescence? Still miles away but deal by deal this could be a winning lottery ticket. Crsytal ball says hooooolllld!!
Being their own grass-roots supplier should come in the future (not looking like this year anyway) to bookend this story nicely (that's what I'm hoping, not fact).
Ann: JAT to open retail store in China, page-17
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