A2 with the improbable benefit of a2 milk have done fairly well...

A2 with the improbable benefit of a2 milk have done fairly well convincing customers of A2 benefits. A2 is a marketing company anyway IMO.

It will be up to Jatcorp to capitalize on scientifically proven benefits of Lactoferrin as being of assistance to the immune system. You would think that promotion job would be easier than A2 had.

There are a lot suspect claims around as you pointed out. Quoting actual research details should help.

I am looking forward to see if Jatcorp has what it takes to be a top marketing company as well as great at product manufacture and business in general. Entrepreneurs and marketing seem to go hand in hand so I think they will go OK in promoting lactoferrin benefits.

Promoting JAT shares to investors started out pathetic but improvements have been made with new websites the Market Herald deal and some more regular updates on 4C's etc.

Time will tell if they are able to fully capitalize on this great selling point for some Jatcorp products.

GLTAH DYOR