Respectfully, i disagree. We are in the age of "influencers" having a lot more power than traditional advertising. There are countless examples of companies seeing a great boost when a celebrity or social media influencer attaches themselves to the product. Especially when they are generally loved by the public or a certain demographic and literally have millions of followers on social media.
IMO
GLTAH
Ann: Jennifer Hawkins Announced as Bubs Global Brand Ambassador, page-11
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