LIC
10/02/2015 13:15
JOINTV
PRICE SENSITIVE
REL: 1315 HRS Livestock Improvement Corporation Limited (NS)
JOINTV: LIC: LIC forms strategic partnership with SCR
10 February 2015
Market statement
LIC forms strategic partnership with SCR world-leading cow intelligence
provider
Farmer-owned co-operative LIC (NZX:LIC) has secured a new strategic
partnership with the world-leading cow monitoring and milking intelligence
solutions company, SCR.
The partnership includes a distribution agreement whereby SCR, recently
acquired by Allflex Group, will distribute the co-op's DAL milking sensors
internationally and LIC will become a New Zealand distributor for SCR's cow
reproduction and health monitoring system, Heatime.
LIC chief executive Wayne McNee says the partnership is part of the co-op's
strategy to grow the business overseas and provide New Zealand dairy farmers
with more choice.
"SCR is a world-leading provider of cow intelligence systems with a strong
history of delivering solutions to improve farm efficiency worldwide. This
agreement aligns with our vision to improve the prosperity and productivity
of our farmers, and our focus on key international markets that will add
value for shareholders in New Zealand.
"DAL sensors are highly regarded here in New Zealand for their unique ability
to measure a range of factors (milk volume, fat, protein, lactose, and
somatic cell counts) while a cow is being milked. This partnership confirms
the global demand for the value the sensors deliver on-farm, and ability to
meet the needs of farmers worldwide.
"The SCR Heatime system will be a valuable addition to our range of herd
improvement and animal management solutions here in New Zealand," McNee said.
LIC and SCR have identified four initial markets for distribution of the DAL
meters, with the potential to add more in the future. SCR's Heatime will be
available to all New Zealand dairy farmers from LIC, with its Protrack(TM)
farm automation systems.
Heatime collects and analyses critical data points, from activity to
rumination, on every individual cow, delivering the heat, health and
nutrition insight to improve accuracy and drive overall farm efficiency.
Shane McManaway, general manager Allflex Australasia said it is exciting news
for NZ dairy farmers.
"When three of the world's leaders in their respective fields join forces it
provides synergies and opportunities not seen before. Allflex is very excited
to be partnering with LIC."
Yariv Avisar, chief executive SCR says the partnership will support growth in
both global businesses.
"It is our vision to secure dairy farming's future by monitoring every cow.
We are delighted to work with LIC and their New Zealand farmers, to support
the future growth of their farming industry and expand our range of
solutions."
ENDS
Contact:
LIC
Ashleigh Sattler
LIC Senior Communications Advisor
[email protected]
+64 27 617 1942
SCR
Andrew Dickmann
General Manager SCR Dairy Australia & New Zealand
[email protected]
+61 428 967 654
End CA:00260447 For:LIC Type:JOINTV Time:2015-02-10 13:15:00
(20min delay)