Ann: July 2022 - Key Metrics, page-18

someone been sitting at 70c selling a big chunk for a few days now! I think they could add 1-2 more EFT themes but the selection there is already quite broad, and there starts to be a diminishing return I think for too much spread. agree of the rewards - I find myself using shopback more and more as the easier integrated component for rewards. Rewards is the pathway to growing AUS per-user revenue materially outside of superannuation now that active user growth is slowed while Asia picks up. it also forces more engagement with the product. Superannuation and FUM growth is the long term steady build but rewards is how to materially grow per customer revenue in short term. This is where I would focus the seven marketing dollars rather than just bring awareness to the platform. better compete with shopback and cash back etc. looking forward to seeing annual results however - should still be an okay story, but also insight into where they positioning AU market from
here.