Goldman Sachs
Sell.
"Oh look gold is going down..."
Buy
"Oh look gold is going up..."
Sell.
"Oh look gold is going down..."
Buy
"Oh look gold is going up..."
Rinse and repeat.
There are three sorts of people out there who react as follows:
1. I'm gonna play along with this scam and make some money.
2. I'm gonna ignore this crap.
3. OMG I'm selling....OMG I'm buying...OMG I'm peeing my pants....