IMO everything revolves around having the capacity to keep up...

IMO everything revolves around having the capacity to keep up with a quick rise in demand.

I don't think they would want to run a large scale advertising campaign including the new set of animals until they have the capability to cover it.

At this point YOW have had pretty much no advertising and are still selling ok but how can sales pick up when most the population wouldn't even know they exist.

With 30mil in the bank I can only assume they're getting all their ducks in a row ' wrapping machines ' before a good advertising campaign kicks off.

A good bit of advertising could easily see numbers hit 60mil, plenty of potential but might be good to sit in the sidelines for a little while and see how the next couple of months go.

I'm a LT holder so a bit optimistic but we can't expect quarter on quarter growth until people are aware of the product.