Ann: June 2017 Quarterly Report and Appendix 4C, page-14

The best time to invest is when everyone else is most fearful.

Brand is just starting to catch on, marketing just taking hold. I feel for everyone who got in above 50c and if I did it would be hard not to crystallize a loss, targets were too high, ambitions stretched but when you crunched the number this was never worth a punt above that price.

At current prices it's a buy.