Ann: June 2017 Quarterly Report and Appendix 4C, page-39

The sales numbers speak for themselves, and always have spoken clearly

Let me summarise what has been painfully obvious from day 1

Initial sales primarily came from curiosity factor and nostalgia feelgood
Once paid for people recognise they are paying a lot for it
Once consumed it tastes not very good
Once open its quite mindlessly boring
Then once considered, it is overpriced

Repeat sales, ongoing, meaningful repeat sales, were never going to be strong for this