I also rent and share the same opinion, especially when they're are additional fees involved. I just have a recurring payment set up for rent, easy and fee free. I do like the concept though but do think it's a greater battle than it may seem to some to get renters to change from direct debits/bpay etc.
I actually worked in a startup in the uk years ago briefly doing some of the things they are trying to achieve. The utility switching can be highly profitable if done right and there's volume.
Ann: June 2021 Quarterly Activities Report & 4C, page-8
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