Im in same mid 30's with high disposable income demographic as you. I can tell you my wine and whiskey cellars are stacked with higher price point liquids courtesy of a bull market. Now that we're in a bear, my desire to throw cash at same products isnt there.
I came across this chart on fintwit. Not sure if relevant to LRK but since they are trying to break into the Chinese market then maybe it will be.
LRK Price at posting:
$2.71 Sentiment: Sell Disclosure: Not Held
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(20min delay)