The bandwidth on the 3-Diamonds has already been sold. It wasn't all sold (satspace Africa etc), but after the launch they have sold the lot.
(goes to find article).......
https://spacewatchme.com/2017/07/meir-moalem-of-sky-and-space-global/
"
You have already sold the capacity on the three pilot satellites. Was it a surprise to you to sell the capacity and to have the customers come forward?"
(Meir): "It wasn’t a surprise to us that there is a market and a need for these services. What was a surprise was the speed that the customers found us. Our initial intention was to build the technology demonstrators to prove that the technology works and then to go ahead and secure the funding for the full constellation of satellites. However, the feedback from the market from potential customers was amazing. They told us that the need for this kind of connectivity is huge and the supply is low. They asked us what we could do for them. After sitting with them and discussing it, we realised that we could actually provide them with a commercial services that have real value, mostly in the M2M and IoT arena. So now we will spend the next 8 weeks, give or take, engaged in in-orbit testing of the satellites: the subsystems, the payload, the operational scenarios. Once we feel comfortable that everything is working and ready we will commence the commercial demonstration with our customers who are in Africa, South East Asia and South America, followed by the provision of commercial services for them."
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